Once a Place of Tragedy, Now a Place of Luxury

Winecoff Hotel

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The Winecoff, at 16 stories, was the tallest hotel in Atlanta when it opened on October 30, 1913. Designed by William L. Stoddart of New York City, who also designed The Georgian Terrace Hotel and Ponce de Leon Apartments, it is a good example of the Commercial style with Beaux Arts ornamentation, widely used at the time. Its brick detailing and window treatments show an attention to human scale rarely found in a high-rise. The baby-blue and white bridal suite featured Harrison Fisher’s famous drawings illustrating love, courtship, marriage and the happy life.

The Winecoff is still remembered as the site of the deadliest hotel fire in 20th century America, when the middle floors of the building were gutted by flames on Dec. 7, 1946, killing 119 people including the hotel’s builder-owner, William F. Winecoff, and his wife.

The Winecoff is now a 127 room and suite luxury hotel, The Ellis.

Listed in 2003

Address: 176 Peachtree St NE Atlanta, GA  30303
Area of City: Downtown
Time: 1913
Architect/Designer: William Stoddart